Why use online videos, you ask? Well, it has been shown that online consumers decide in just seconds if they want to stay or leave your website so if you have something to say quickly and comprehensively, video is the way to go!
Another benefit of a video is its portability…literally. If your sales team is trying to promote your products and services, having videos to demonstrate how things work becomes so much easier and very cost effective.
- Stats don’t lie! Marketing videos generate leads and are a must-have component for your social media strategy
- Choosing the right type of video to create is fundamental in communicating effectively to your audience. But remember that ‘content is king’ so don’t waste people’s valuable time.
- Education is the most effective way to engage your audience. Be equipped with the knowledge and techniques you need to deliver your message to your target audience! It’s no longer effective to reach out to the most number of people (ie. direct mail or printed adverts), it’s more beneficial to connect to the right kind of people.